I feel like it's kinda more like people are starting to be aware that we exist and that it's less uncommon than a lot of people thought
Obviously that also leads to more people creating related content and memes (about themselves or others)
There will always be people joking, mocking and posting mean comments, it's the internet..
But I feel like it has taken a step away from being similarly treated like being gay or other non standard preferences
Which can also be seen by all the confident plus size women (who are not necessarily body positivity advocates) wearing more revealing and less don't look at me style outfits imo